Learn the Ebook market! That’s right! Sure, go ahead and publish in paperback or hardcover but Ebooks are where you are going to make your money these days. And there’s a whole new set of rules to follow when E-publishing. there’s lots of options out there and each has its own publishing format and interface. Be prepared to invest the time to do it right! And again, study the market and the genre your book belongs in. See what’s selling and what isn’t. And pay attention to pricing. Readers love the 99 cent Ebook! And you’ll probably make more money from Ebooks at that price than you will with your overpriced paperback anyway.
Understand that physical bookstores are not your friends. In fact, most of them hate authors, especially self-published authors who come into the store with a chip on their shoulder and expect the store to let them do a signing there. Unless your name is James Patterson or Dean Koontz or J.K. Rowling, booksellers don’t want to talk to you. And never, NEVER call a bookstore and try to promote yourself over the phone! They don’t have time to talk to you. Almost all bookstores expect a discount so that they can sell a book and make a profit. With almost all self-published books, companies charge all customers list price so there is no discount for bookstores. Or there’s no distribution of your book through wholesale channels for chain bookstores to be able to get your book anyway. And if there is, the book is usually sold non-returnable so a chain bookstore will require pre-payment. Sure, there are other options out there, but that goes back to a whole new way of self-publishing so that your book is available through these channels, and that would mean a whole other top ten list, right? So for now, just know….bookstores aren’t always your friend. Sure, there are exceptions here. Maybe your local indie store loves you and you know the lady behind the counter because she goes to church with your grandmother and she told you she’d love to have you in for a signing. That’s great! Let us know when you sell a thousand copies at that venue.